In the latest edition of the US2U Consulting Podcast, Founder & Director Rachel Blackburn sits down with our current Summer Intern Charlotte Knight to discuss the topic of Managing Generation Z.

Generation Z is the demographic cohort after Millennials and before Generation Alpha. Anyone born between 1997-2012 are in Generation Z, also known as 'Gen Z' or even 'Zoomers'.

Gen Z are a technology-centred generation but also like in-person interaction - they enjoy both online and in-person working environments. For Gen Z is it very important that a job provides value, good pay, development for them and is fun. Watch the podcast discussion below and let us know what your thoughts are!

It has been a good experience for us to have a member of Generation Z on our team doing work experience as our Marketing Services Intern. Charlotte has also put together a guide for managing Generation Z employees, including her top 10 tips for getting the best out of this generation of staff:

1. Communicate regularly online and in person 2. Give regular feedback 3. Provide a career development plan 4. Give them responsibility 5. Create a fun and enriching work environment 6. Provide job security and reasonable pay 7. Ask for their opinion 8. Provide mental health support 9. Provide professional support 10. Create an inclusive team

This guide also explains how to create a fun work environment, the benefits of recruiting Gen Z and motivational theories to help manage them. Download for free here: US2U Consulting's Guide to Managing Generation Z

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